8Healthy
Plan with ease, nourish to please
An AI meal-planning service that turns your household's preferences and dietary needs into a personalised weekly plan — then orders the groceries through Amazon. Healthy, stress-free meals planned in minutes, delivered to your door.
The impact we delivered
Measurable outcomes that transformed 8Healthy's business.
Understanding the problem
Most families know what they should eat, and most are willing to pay for the answer to 'what's for dinner?' to be solved for them. But existing meal-kit services lock you into a closed ingredient supply chain at a steep markup, and recipe apps still leave the actual shopping to you. 8Healthy wanted to remove the planning tax without removing buyer choice — let households eat healthy, stress-free meals without changing their grocery supplier.
How we solved it
We're building 8Healthy as an AI service: input your household, dietary needs, and food preferences; the system generates a weekly meal plan personalised to that profile; then it builds the matching grocery list and orders it through Amazon Fresh. The user never has to decide what to cook OR drive to the supermarket — the planning tax disappears, but the supplier stays the customer's regular grocer. Pre-launch waitlist site live at 8healthy.co.
Step by step
How we approached this project to deliver exceptional results.
Designed the brand around food photography — restrained, editorial, signalling 'real food' not 'meal-kit Instagram'
Built the pre-launch site as a dark, full-bleed waitlist capture — a single number '8' as the visual anchor, calm typography, no false urgency
Architected the meal-planning AI around dietary constraints, household composition, and weekly cadence — not single-recipe generation
Integrated Amazon's grocery API for one-tap fulfilment — keeping the customer's existing grocer in the loop
Designed the post-launch product around weekly cadence, not daily — meal planning is a Sunday-evening ritual, not a daily app open
Project highlights
Key screens and features from the final product.
Pre-launch waitlist site — restrained brand, full-bleed food photography
Mobile experience preserves the editorial calm of the brand
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