Motorides NZ
Conquer the dirt. Dominate the track.
New Zealand's premier motocross community platform — 120+ tracks, 24 MX clubs, and 42 events across Aotearoa, with rider profiles, results, gated Pro Access, and a club-driven event calendar.
The impact we delivered
Measurable outcomes that transformed Motorides NZ's business.
Understanding the problem
New Zealand's motocross community was fragmented across club Facebook groups, Excel sheets of results, and word-of-mouth event listings. Riders couldn't easily find tracks or upcoming events; clubs couldn't share results consistently; sponsors and the wider community had nowhere to plug in. Motorides needed a single home for the entire scene — without losing the rough, fast, dirt-track culture that defines it.
How we solved it
We built a community platform that surfaces tracks, clubs, events, riders, and results in one place — with editorial-quality photography and motion that matches the energy of the sport. Pro Access provides gated content for serious riders. Event creation and results upload flow through clubs to maintain editorial standards. The whole UI is designed around a dark, high-contrast aesthetic that holds up next to the action photography.
Step by step
How we approached this project to deliver exceptional results.
Mapped the scene end-to-end with NFG and the major MX clubs — riders, tracks, events, results, sponsors, and how they all connect
Designed a brand language built on motocross photography and motion — not the generic 'sports' template
Built track and club directories with rider profiles, results, and event timelines
Implemented Pro Access for gated content (training plans, premium event coverage)
Wired up automated event communications and registration flows for clubs
Project highlights
Key screens and features from the final product.
Editorial homepage built around motocross photography
Mobile-first design — riders are on their phones in the paddock
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